Then there’s the box itself, which is one of the best presents—to oneself or another—we can think of. We had to know more about the brain behind it. “I wanted to create a universe of hero products,” says founder Dianna Cohen, who launched Crown Affair in January. A veteran of Away, Outdoor Voices, and Tamara Mellon, she says that navigating the complexities of creating a clean scent with the historic Swiss fragrance house Firmenich was difficult: “It’s not often that they get companies or brands that say, ‘Clean is important to us,’ but ultimately they understood what we were going for.” The Crown Affair vibe, from scent to imagery and design, is inspired by “vintage 1970s Shiseido ads meets ’90s Kate Moss,” Cohen says.
She wanted to create a collection that people would use with the dedication of a skin-care ritual.