In Good Company

GOOP X LILLY PULITZER Palm Beach Silk Maxi Dress, goop, $398; GOOP X LILLY PULITZER Gwyneth Stretch Shift Dress, goop, $248

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The right combination of saturation, pattern, and scale is important, but the true mark of a great print is its staying power. Our biggest takeaway from teaming up with Lilly Pulitzer on a collaboration? The splashy swirls that first lent color to the sartorial lives of women in the ’60s are just as relevant today, particularly when applied to G. Label’s of-the-moment shapes.

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