GP and goop Staffers on Feeling Good in Your Own Skin

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As GP and the goop team started brainstorming about a new (clean! super moisturizing! firming! luxe! heavenly!) body cream, what came up immediately was a distinct sense of optimism. What felt really transformative, for both the brainstormers and the evolution of the cream itself, was focusing on what we most appreciate about our bodies. “Loving our own bodies is powerful medicine,” says GP. “It’s also a pretty radical concept in our culture.”

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