Female Founders: An OG Influencer on the Importance of a Unique Point of View


Perhaps the only upside to workplace inequality is it has driven a lot of amazing women out of corporate America—and straight to the helm of their own companies. We decided we didn’t want to just cheer them on anymore. We wanted to meet them and interview them and write about them. With that, we give you: Female Founders, a column featuring women who create, design, and inspire.

Elin Kling doesn’t believe in shortcuts. That explains why it took the designer seven years to pivot from a wildly successful blog to a full-fledged clothing line, shiny flagship store and all. That level of thoughtfulness—some might call it perfectionism—is consistent in everything Kling does. It’s why the legions of women who look to her for inspiration feel like they’ve gained a priceless resource.

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