Christian Miller Jersey  The Gorgeous Furniture Line That Make Us Want to Lounge Forever - Brand Wear

The Gorgeous Furniture Line That Make Us Want to Lounge Forever

Oona Bannon, a cofounder of the London-based furniture and lighting collection PINCH, dreams of downtime.

“It’s my ambition to rush around less, to sit more,” Bannon says. Which is why she recently asked her husband and cofounder, Russell Pinch, to create something that would make relaxing easier—a sofa so inviting it “actually keeps me anchored in a spot.”

This goal greatly informs PINCH. The organic, pared-back designs illustrate a modern form of creativity that values comfort and experience as much as aesthetic. They’re all made of inviting materials, like warm timber wood and natural fibers—exactly the kind of stuff you’d want to lounge on. And they have “human qualities,” says Bannon. “They react to humidity, sunshine, rain. You can feel that when you engage with them.”

The couple founded PINCH in 2004.

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